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Jay Joichi, VP User Experience
Jay, a 12-year veteran of the interactive industry, brings experience in design strategy, customer research and experience planning to develop useful and usable experiences for interactive applications. He has a passion for developing applications that help communities thrive and grow. Before joining BigTent, Jay was a Director of Strategy at Organic; the Experience Planning Director at Arc Worldwide/ Leo Burnett, leading their San Francisco user experience team; and a founding partner of Sense, a San Francisco-based experience design firm. Jay has developed online experiences for companies like Visa, Symantec, Samsung, Behr Paint, Levi Strauss, Charles Schwab, Subimo (now WebMD) and the Screen Actors Guild. Jay has published and presented numerous works on customer research and user experience design at conferences and universities.
— Jay holds a Master of Design in Strategic Design Planning from the Institute of Design, Illinois Institute of Technology and a Bachelor of Fine Arts in Visual Communications from Northern Illinois University.
Rufus McLain, VP Community
With a decade of marketing experience, Rufus' expertise is about groups and making communiteis thrive online. Whether it’s a small neighborhood moms’ group or a 1,000-member branded community, Rufus is able to understand the group’s dynamic, increase members’ engagement and make these groups an essential part of people’s lives. Prior to BigTent, Rufus was the marketing lead for Yahoo! Groups, where he focused on user engagement, new user acquisition, and customer research. His previous experiences also include working for software start-ups in the telecommunications and engineering fields where he did marketing and web-development. In his free time, Rufus enjoys travel, yoga, and surfing the Internet.
— Rufus has a B.A. from the University of Washington and an M.B.A. from the Haas School of Business at UC Berkeley.
Diane Hoelter
Before joining BigTent, Diane served as the president of the San Bruno Mothers Club (SBMC) and worked as an elementary school substitute teacher. Diane had such a great time helping her mothers' club transition to BigTent that she jumped at the chance to join the BigTent team as a Community Coach. When Diane isn't helping new groups and their members learn about BigTent, she enjoys testing and reviewing (and buying) all the latest electronic gadgets. Diane is a mom of three wonderful kids.
— Diane holds a B.S. in Speech Pathology and Audiology as well as an Elementary Teaching Credential from San Jose State University.
Rosa Terrazas
Previous to working at BigTent, Rosa was the Associate Director of the Office of Community Service Learning at San Francisco State University (SFSU). At SFSU, Rosa cultivated partnerships with nonprofits and community groups and created and maintained the Office's website. During a year-long hiatus from SFSU, Rosa was a Coro Fellow in Public Affairs, completing several projects for diverse organizations including the McKesson Corporation, the San Francisco Firefighters, and the California Public Utilities Commission. Rosa stays involved with Coro by serving on its Board of Directors.
— Rosa holds a B.A. from UC Berkeley.
